"The fresh produce sector is the common thread throughout our story."
About us
The activities offered by Von Harras Agency have their origin in years of experience in the field of trading. Although Von Harras Agency's services now include a much wider range of solutions, the fresh produce sector is the common thread throughout our story.
For example, we have gained our many years of trading experience from an early age on at the Rotterdam wholesale market and weekly markets throughout South Holland. There we saw and learned how to buy, sell and how to build and maintain sustainable and long-term trading relationships. With a family of market vendors active on local weekly markets since 1984, trading in general and in particular trading fresh produce, has been taught at an early age. Operating various market stalls focused on fruit and vegetables in the Rotterdam region, initially within the family business and later on independently, became a logical follow-up to this in 2007.
Additionally, 7 years of experience working at a fruit and vegetable importer and exporter taught us everything about international trading such as purchase-sales, import-export, trade-related customs formalities, logistics issues, stock management and also administrative work.
The start of Von Harras AGF in 2015, with a core activity of serving national and international customers within the fresh produce sector as an active commercial agent, led to a worldwide network of customers and contacts with a focus on Eastern Europe.
Von Harras Agency
From 2022 and in addition to the fruit and vegetable sector, Von Harras Agency also acts as a commercial agent for trading mediation in related sectors. This enables us to broaden our business horizon and discover new industries and markets.
To date, Von Harras Agency has been working for (inter)national clients as a trading mediator and advisor, bringing together supply and demand, buyers and sellers, and also providing extra service in regard to quality checks.
For products of A-quality, B-quality and products with quality issues that cannot be traded through the standard trading process, the right sales channel with the best final yield is sought after within our network. Von Harras Agency also profits from trading deals or from bringing two parties together from within our extensive trading network.
In addition and as a part of Von Harras Holding, Von Harras Agency invests in startups with which there is an certain affinity, by offering financial aid and by sharing our experience with the aim of achieving mutual returns.
People business
People are a determining factor, in which communication makes the difference.
Live and let live
A good deal for all parties involved: those who cannot share cannot multiply.
A deal is a deal
An important part of successful business: whoever says A must do A.
BEURSBEZOEKEN
FRUIT ATTRACTION MADRID – Jaarlijks bezoekt VH Agency de in Madrid georganiseerde en toonaangevende beurs voor de internationale groente- en fruitsector: FRUIT ATTRACTION. Niet alleen geeft dit beursbezoek VH Agency de gelegenheid de nieuwste trends en innovaties te ontdekken en waardevolle contacten te leggen, maar ook onze expertise onder de aandacht te brengen bij vele internationale exposanten.
FRUIT LOGISTICA – De 3-daagse beurs FRUIT LOGISTICA in Berlijn is dé ontmoetingsplaats voor ruim 3300 exposanten uit 86 landen en is met zo’n 72.000 bezoekers de grootste beurs wereldwijd voor de handel in versproducten. Voor Von Harras AGF is het onderhouden van bestaande relaties en het ontmoeten van nieuwe contacten van groot belang en dé reden om deze beurs al meer dan 15 opeenvolgende jaren te bezoeken.
